Website designers are in high demand today even though many businesses already have websites. The reason why Reddory and other website designers are so busy is because businesses which used software to create their own websites are starting to realize that the website would have been more effective if it had been designed more professionally, making it more competitive with their competitor’s websites. Today it is not just essential that a business has a website but it is also essential that that website is of high quality and very visible. In order to make your website more visible, website designers and developers will add SEO to it. SEO is Search Engine Optimization and this is where they use keywords or key phrases to get the attention of the search engines. If a search engine’s attention is caught in the right way, like the strategic use of keywords, it will place that website at the top of its list of results when it is due to appear on a search which has been initiated. Being at the top of one of these lists almost certainly assures that the site will get visitors whilst those sites without SEO, appearing far much further down the list are very likely not to be seen at all. SEO also includes the use of strategic back links which if used correctly can be very beneficial in attracting more visitors to your site. If you place a link to your site on a website which is both popular and relevant to your business, it will encourage visitors to that site to also visit yours, increasing the number of over all visitors your site gets. With these two strategies being used, your website can expect to receive visitors that have initiated web searches and visitors that may not have and as all visitors to your site are potential customers; your business should also increase. Once you have taken measures to try and ensure your business’s website receives plenty of visitors, you will want to make the most of those potential customers and to do that you will need a high quality website. A high quality website will have an easy to understand site map on its home page and interesting content on at least the home page as well. Interesting content can either be in the form of articles or videos as long as they capture the visitor’s attention. It is generally accepted that the longer a visitor to a website stays on that site, the more chance there is that they will buy something from the site or will at least make a note of the website’s address so they can return to buy something later. On the other hand, if a website is of poor quality, regardless of how many visitors it receives, most will leave the site without even bothering to notice what the site is about or what it has to offer; they just click and move on to another website, one which is of higher quality.